America’s Beauty Show (ABS) He returned to the Donald E. Stephens Convention Center in Rosemont, IL from April 5 to 7, 2025. As the largest non -profit beauty event in North America, America’s Beauty Show has been a cornerstone of education, innovation and art in the beauty industry for more than 102 years. This year’s theme, GROWIt was a reflection of the collective spirit of the beauty community, which emphasized professional and personal growth. With another record of more than 20,000 attendees, ABS gathered beauty professionals from around the world to learn, establish contacts and celebrate the beauty community. Beauty Launchpad He attended this year’s event and is breaking down everything you missed if you couldn’t attend.
America’s Beauty Show (ABS) He returned to the Donald E. Stephens Convention Center in Rosemont, IL from April 5 to 7, 2025. As the largest non -profit beauty event in North America, America’s Beauty Show has been a cornerstone of education, innovation and art in the beauty industry for more than 102 years. This year’s theme, GROWIt was a reflection of the collective spirit of the beauty community, which emphasized professional and personal growth. With another record of more than 20,000 attendees, ABS gathered beauty professionals from around the world to learn, establish contacts and celebrate the beauty community. Beauty Launchpad He attended this year’s event and is breaking down everything you missed if you couldn’t attend.
Beauty brands on the exhibition floor
From nails, skin care, makeup, health and well -being and, of course, hair, the exhibition hall of America’s Beauty Show presented the best beauty brands, showing their favorite products and new releases.
As the special occasions season approaches, style tools become an absolute essential. Leading brands Nicky Clarke, L’Oréal professional, Babylisspro, Ergo style tools, Enzo Milan and more exhibited their avant -garde tools. Our Gabby Bach manager editor obtained her hairstyle with beautiful vintage hollywood waves from Nicky Clarke’s master artist, Drew Noreen! We also explore the impressive characteristics of L’Oréal’s Airlight Pro and the Babyliss style/switch versatile, which shows that the latest in hairstyle is ready to raise any aspect this season.
Hair extensions are still an cornerstone of the hairstyle, and like Ibs New York, several leading extension brands took the center of the stage in the event. Notable names included Aqua hair extensions, Bold hair + co, Cinderella hair extensions, Malia extension line and Remi cache.
Leaders’ hair care brands such as Malibu c, Zenagen and Hair brands He announced his presence on the exhibition floor and in the classrooms. As scalp health and hair care become increasingly important for customers, innovative products of these brands will continue to be essential, as well as basic foods and have essential for use at home.
As the warmest climate approaches, its customers can consider a transformation of fresh hair color. To help you stay prepared Forward, Dirty Foil Co. and Quality tactile foil He showed his premium sheets and hair color tools on the exhibition floor. Clingy He also highlighted its exceptional range of color and clarification products.
For stylists who need essential elements and who seek The brand hall. For more information about the innovative layers and aprons of the brand, we stopped at the stand and talked with Sydney! Are attentive to our conversation following Beauty Launchpad on Instagram (@beautylaunchpad).
The newly launched clean beauty brands also captured the interest of the attendees:
One fine day He showed his sustainable and completely natural dry shampoo on the exhibition floor, offering a better way to update his hair. Available in three variants: OG, dark and without perfume), this non -aerosol formula and without cruelty adapts to all types and colors of hair. In addition, product bottles are rechargeable, allowing users to buy bags and drizzuch recharge functions to conveniently replenish their supply.
Created by Boone Whiteside and Ben Medalie, Highlands Do you worry the hair better, with your products awarded and high -performance with ingredients based on land backed by science that improve hair health and scalp? The brand currently has a washing, a glacial clay ointment and a glacial cream available for purchase.
Beauty Launchpad He also had a presence on the exhibition floor, recording live podcast episodes with some of the most important names of hair in collaboration with the hairstyle! Be attentive to our episodes with Carlos Estrella (@los_cut_it), Sofie Pok (@staygold31) and Jacob Khan (@jacobhkan) and Ben White (@benmicahwhite), arriving soon.
Show Floor stages
He didn’t have to leave the exhibition floor to receive star education!
In the barber stage, Gave, Vague, Wahl, JRL And more barber brands leaders shared ideas about the latest hair trends for men, how to transform their trade and grow their clientele. Social Art House, Ult beauty and the Chrystofer Benson Collective (CBC) He took the runway stage with assault with captivating presentations of the main stage. These dynamics show high fashion fused perfection with hair art, highlighting the latest trends in texture, cutting, style and color.
Classroom education
For more intimate educational opportunities, America’s Beauty Show offered more than 40 CEUS and more than 300 classes that cover all aspects of beauty, including hair, nails, skin care, aesthetics, makeup and business development. Sam Villa, Ult beauty, Malibu c and Olaplex Each one had their own dedicated classrooms, where attendees could learn Valuable hair and businesses of the best educators such as Ira Pope Sage, Jacob Khan, Coko Taft, Guy Tang, Vernon François and Missy Peterson.
Subsequent high energy partishes
The fun did not end when the exhibition hall closed to spend the night!
After the beauty show of the United States Opening, attendees met for the president of Chicago Cosmetologists, a night full of networks and connection. The night continued in the Global Image AwardsA high -energy celebration that honored creativity, art and dedication in the beauty industry, recognizing emerging professionals for their talent and innovative work.
The official Sunday night of the ABS, presented in collaboration with Chrystofer Benson’s CBC Productions Live (Local Industry Vivid Experience) 312, It took place in Joe’s Live and delivered an unforgettable night of creativity and talent. This high -energy event highlighted an impressive mixture of Chicago ascent talent together with award -winning hair professionals. Cohosted by Chrystofer and Hannah Benson, along with Sam Villa, the night presented waves of hair artists that took the stage. Each one had 10 minutes to exhibit his trade, captivating a full crowd and only standing with his art and innovation.
Are attentive for 2026
If you feel Fomo, you will not want Miss America’s Beauty Show 2026, which will take place from April 18 to 20, 2026 at the Donald E. Stephens Convention Center in Rosemont, Il. For more details, visit the America’s Beauty Show website.
